Keel

For SaaS teams of 3-15 developers on AWS

Ship on Friday.
Sleep on Saturday.

Keel runs your AWS releases, backups and routine changes. AI does the legwork, and a named engineer signs off.

Auto-rollback armed
tallyroom/ production
Example viewHealthy

Release #214

checkout-service
  1. Agent opened a pull request

    Upgrade Node 20 to 22 base image

  2. Policy check passed

    No destructive changes found

  3. Approved by your Keel engineer

    Plan and test results reviewed

  4. Deploying

    2 of 3 tasks healthy

Last restore test

Passed in 14 min

prod-db, 6 Oct

Changes this month

7 merged

0 rolled back

Small teams ship faster than ever. Their safety nets haven't caught up.

29%

of cloud spend is estimated waste, rising for the first time in five years.

Flexera State of the Cloud, 2026

28%

of organisations hit by ransomware fully restored their data.

Veeam, 2026

£60,302

average UK DevOps engineer base salary, before employer costs.

Indeed UK, October 2026

More code shipped.
Less stable delivery.

AI adoption is linked to faster output and to less stable software delivery.

DORA State of AI-assisted Software Development, 2025

Four jobs off your plate. One team you can call.

We don't do everything. We do the operational work that keeps a live product safe, and we do it properly.

Safe releases

Every deploy runs through tests and health checks. If it breaks, it rolls back on its own.

  • #212 apideployed
  • #213 checkoutrolled back 1m 32s
  • #214 checkoutdeployed

health checks: 3 of 3 passing

Backups that restore

We restore your database to a scratch copy on a schedule and send you the proof.

14 minlast restore, passed

Routine changes, handled

New service, new secret, version upgrade? Ask in Slack. It arrives as a reviewed pull request.

PR #88Ready for review

Add Redis cache to api

+42 -3 in infra/redis.tf

Costs kept honest

Regular cost reviews spot idle and oversized resources before the bill does.

  • 2 idle NAT gatewaysRemove
  • Database oversized for trafficDownsize
  • Steady usage, no Savings PlanReview

Interface snippets on this page are illustrative examples.

From first call to calm releases in about a month.

  1. Talk

    A free 20-minute call

    Tell us what's been hurting. We'll say honestly whether we're a fit.

  2. Assess

    A read-only review, £1,250

    Releases, backups, security and cost. Credited in full if you sign within 30 days.

  3. Onboard

    Live within 30 days

    Pipeline with rollback, backups set up, one restore test passed. Miss it and month one is refunded.

  4. Run

    Every month after that

    Business-hours support, every change as a pull request, and a monthly report.

Every change, the safe way

Nothing touches your live systems directly. Every change goes through Git, gets checked, and can be undone.

  1. Agent drafts the change
  2. Policy check
  3. Engineer approves
  4. Deploy
  5. Auto-rollback if checks fail

Read-only work

Cost scans, backup checks and log summaries run on their own.

Routine changes

AI drafts the pull request. An engineer reviews and approves it.

Risky actions

Deleting data, access or DNS changes: people only, with your written OK.

What Keel supports

Works with the tools you already use. Events come in, safe actions go out.

  • ListensKeel receives events from it
  • ActsKeel takes safe actions through it
  • On requestOn request

Cloud

AWS is home base. Everything runs in your own account.

  • Amazon Web Services

    Read-only role by default. Changes only through your pipeline.

    • CloudWatch
    • EventBridge
    • AWS Backup
    • RDS
    • Cost Explorer
    • GuardDuty, on request
    ListensActs

Code and delivery

Every change lives in Git, so it can be reviewed and undone.

  • GitHub

    Pull requests, pushes and workflow results

    ListensActs
  • GitHub Actions

    Runs deploys, plans and restore tests

    Acts
  • Terraform

    Infrastructure as code in your repo

    Acts
  • OpenTofu

    Open-source alternative to Terraform

    Acts
  • Dependabot

    Dependency and security alerts

    Listens

Monitoring and on-call

We hear about problems before your customers do.

  • Sentry

    App errors and crash spikes

    Listens
  • Better Stack

    Uptime and slow-page alerts

    Listens
  • PostHog

    Traffic and how users react after a release

    Listens
  • PagerDuty

    Out-of-hours alerts to your on-call

    Acts
  • Opsgenie

    Out-of-hours alerts to your on-call

    Acts

Team and tickets

Updates land where your team already talks.

  • Slack

    Requests in, updates and approvals out

    ListensActs
  • Email

    Monthly reports and restore proof

    Acts
  • Jira

    Tickets for app bugs we spot

    ActsOn request
  • Linear

    Tickets for app bugs we spot

    ActsOn request

Mobile release add-on

For teams shipping iOS and Android apps.

  • Expo EAS

    Builds, submissions and over-the-air updates

    ListensActs
  • Bitrise

    Mobile build results

    Listens
  • Fastlane

    Signing and store uploads

    Acts
  • App Store Connect

    TestFlight uploads and review status

    ListensActs
  • Google Play Console

    Testing tracks and review status

    ListensActs

Using something else? Mention it on the call. We add connectors when a client needs them.

Same problem. Two very different afternoons.

Pick a scenario, then flip between life without Keel and life with it.

Illustrative example

# engineering

  • Ifeoma16:42

    checkout is throwing 500s

  • Tomás16:44

    who deployed last? anyone?

  • Ifeoma16:51

    trying to roll back by hand

  • Tomás17:58

    maybe the migration? still digging

Over an hour down, weekend at risk

Bad releases undo themselves. You hear about it from a calm message, not angry customers.

Grown-up operations, without the grown-up headcount.

Less than half a hire

£26,388 a year

for Managed Operations, against an average UK DevOps base salary of £60,302 before employer costs.

  • No lock-in

    Code, Terraform and runbooks live in your repos and your AWS account from day one. Leave any time, with everything.

  • A person owns it

    AI agents do the legwork. A named engineer reviews every risky change and picks up when you call.

  • Proof, every month

    One report covering changes made, incidents handled and your latest restore test result.

Simple plans. Everything spelled out.

You pay AWS directly. Anything outside your plan is quoted before we start, so there are no surprise bills.

Paid assessment

See exactly where you stand

£1,250

one-off, credited in full if you sign within 30 days

Doing this in-house means

A contractor for about 3 days

About £1,575 at the UK median of £525 a day

What we check

  • How code gets to production
  • Backups, and whether they restore
  • Security, access and secrets
  • AWS spend and quick wins

What you get

  • Read-only access, nothing changed
  • Written report with a score out of 100
  • Your top 5 fixes, ranked by impact
  • Walkthrough call with an engineer

Core Operations

For one product and a small team

£1,299

per month, 3-month minimum

Production + staging, up to 3 services, 1 database

Doing this in-house means

1 DevOps engineer

About £75,000 a year, with no cover when they're away

Onboarding £2,500

Releases

  • Deploy pipeline on GitHub Actions
  • Tests and health checks on every deploy
  • Automatic rollback if a release fails

Backups

  • Daily backups, kept 14 days
  • Restore test every quarter, with proof

Changes and security

  • Routine changes as reviewed pull requests
  • All infrastructure as code in your repo
  • Monthly patching of OS, images and packages
  • Secrets, least-privilege access, SSL renewals

Monitoring, support and cost

  • Uptime, error and log monitoring
  • Critical issues answered within 1 business hour
  • Cost review every quarter
  • Monthly report

Managed Operations

Best value

For growing teams shipping often

£2,199

per month, 3-month minimum

Prod, staging and previews, up to 6 services, 2 data stores

Doing this in-house means

1 senior DevOps engineer, plus cover

About £89,000+ a year, plus a backup for holidays

Onboarding £4,000

Everything in Core, plus:

Releases

  • Preview environments for pull requests
  • Zero-downtime deploys
  • Launch readiness check before big releases

Backups and recovery

  • Point-in-time restore, kept 30 days
  • Restore test every month
  • Yearly disaster recovery drill

Security and monitoring

  • Weekly patching, urgent fixes within 48 hours
  • Web application firewall
  • Performance dashboards and tracing

Support, cost and planning

  • Shared Slack channel with your engineer
  • Monthly cost review and Savings Plans advice
  • Monthly review call
  • Quarterly architecture review

Custom

For bigger or more complex setups

£3,500+

per month, scoped after your assessment

Doing this in-house means

A platform team of 2 to 3 engineers

About £150,000 to £270,000 a year

Built around you

  • Kubernetes (EKS) or multi-region
  • Compliance-heavy workloads
  • More services and environments
  • Extended support hours with a staffed rota
  • Agreed response times in your contract

Hire in-house, or bring in Keel?

Yearly cost of covering the same operational work, at monthly prices.

  • In-house DevOps engineer, about £75,000

  • Keel Managed Operations, £26,388

  • Keel Core Operations, £15,588

In-house estimates use Indeed UK average DevOps engineer base salaries, October 2026 (£60,302; senior £71,529), plus about 25% for employer costs such as pension, National Insurance and tools. Recruiting time and holiday cover are not included. A full-time hire can also take on work outside Keel's scope.

Mobile release add-on

£499/mo

Expo EAS or Bitrise pipelines, signing and store submission prep

Extra project work

£150/hr

Always quoted and approved before we start

Cost optimisation sprint

£1,500

Rightsizing, Savings Plans and clean-up

Security questionnaire help

£750 each

Answers for your enterprise customers

Not included, so there are no surprises

  • Writing app features or fixing app bugs
  • A 24/7 human pager, unless you're on Custom
  • Guaranteed App Store approval
  • Stacks outside AWS and GitHub

Support hours

People are on hand Monday to Friday, 8am to 6pm UK time. Outside those hours, automated monitoring and auto-rollback keep watch, and alerts go to your own on-call contact.

How safe are your releases, really?

20 minutes, no slides. We'll tell you honestly if Keel is a fit, and what we'd fix first.

We reply within one business day with a few times.