Ship faster. Stay reliable. Stop firefighting infrastructure.
Keel gives B2B SaaS teams of 3 to 15 developers on AWS an AI-enabled DevOps team. We automate deployments, secure your cloud and run production reliably, without you hiring a platform engineering team.
Release #214
checkout-service
- AI agent opened a pull requestUpgrade Node 20 to 22 base image
- Policy check passedNo destructive changes found
- Approved by your Keel engineerPlan and test results reviewed
- Deploying2 of 3 tasks healthy
Keel in #engineering
Release #213 failed health checks and rolled back in 1m 32s. Checkout is healthy.
- 30Days to liveOr month one is refunded
- 1hCritical responseWithin 1 business hour
- 100%Changes as pull requestsReviewed, and undoable
- 0Lock-inYour repos, your AWS account
Your team ships fast. Nobody owns production.
Keel is built for B2B SaaS companies with a live product on AWS, 3 to 15 developers, and no dedicated platform team. If any of this sounds familiar, we should talk.
Risky or failed releases
Friday deploys get avoided, and a bad one means rolling back by hand.
Backups never tested
Only 28% of organisations hit by ransomware fully restored their data.
Veeam, 2026
Infra work eats the sprint
Secrets, upgrades and certificates land on whoever knows the most.
A growing AWS bill
An estimated 29% of cloud spend is waste, and nobody reads the bill line by line.
Flexera State of the Cloud, 2026
A good fit
B2B SaaS on AWS and GitHub, shipping weekly or more, with ops work that is a few days a month, not a full-time job.
Not a fit, yet
Stacks outside AWS and GitHub, or teams that need a 24/7 human pager without a Scale plan.
Production Readiness Audit
A read-only review of your production setup. Nothing changes until you decide. You leave with a clear picture of your risks and what to fix first, whether you work with us or not.
Credited in full if you sign within 30 days
Doing it in-house means a contractor for about 3 days: around £1,575 at the UK median of £525 a day.
Five areas we check
- 01Deployment reliability
- 02Infrastructure security, access and secrets
- 03Observability and alerting
- 04Cloud costs and quick wins
- 05Recovery readiness: do backups restore?
What you get
- A written report with a score out of 100
- A prioritised roadmap: your top 5 fixes, ranked by impact
- Estimated risk for each finding
- A clear implementation proposal
- A walkthrough call with an engineer
Sample report · illustrative
Readiness score: 58 / 100
- Backups untested
- No rollback
- IAM in good shape
From first call to calm releases in about a month.
- 01 · Free
Talk
A 20-minute call. We'll say honestly whether we're a fit.
- 02 · £1,250
Audit
Read-only review, score, risks and a ranked roadmap.
- 03 · Within 30 days
Onboard
Assess, secure, automate, document, and set your baselines. Pipeline with rollback, backups set up, one restore test passed.
- 04 · Every month
Run
We operate and improve your platform, and report back monthly.
What you get every month
CI/CD and infrastructure automation
Deploy pipeline on GitHub Actions, tests and health checks on every deploy, automatic rollback, all infrastructure as code in your repo.
Monitoring, alerting and incident response
Uptime, error and log monitoring. Critical issues answered within 1 business hour. Out-of-hours alerts go to your on-call.
Security and patch management
Monthly patching of OS, images and packages (weekly on Managed), secrets, least-privilege access and SSL renewals.
Cloud-cost optimisation
Regular reviews that spot idle and oversized resources, plus Savings Plans advice on Managed.
Architecture and engineering support
New service, secret or upgrade? Ask in Slack and it arrives as a reviewed pull request. Quarterly architecture review on Managed.
Monthly service and reliability review
One scorecard: changes made, incidents handled, security findings, spend, and your latest restore test result.
Who is responsible for what
Clear lines, so nothing falls between us.
| Area | Keel | Your team |
|---|---|---|
| Deploy pipeline and rollback | Owns | Merges app code |
| Backups and restore tests | Owns | Receives the proof |
| Infrastructure changes | Drafts and ships | Requests and approves risky ones |
| Out-of-hours incidents | Monitoring and auto-rollback | Your on-call contact |
| App features and app bugs | Not included | Owns |
| AWS account and bill | Reviews and advises | Owns, pays AWS directly |
Support hours
People are on hand Monday to Friday, 8am to 6pm UK time. A 24/7 human pager comes with Scale only. Optional on-call cover is available on Foundation and Managed.
Not included
Writing app features or fixing app bugs, guaranteed App Store approval, and stacks outside AWS and GitHub.
AI does the legwork. A named engineer signs off.
Here is what the agents actually do on a normal week, and where a person always steps in.
Diagnoses a failed deploy
release #213 · health check failed→ rolled back in 1m 32scause: migration locked orders tabledraft fix: PR #215 (awaiting review)Analyses an alert
sentry · 5xx spike on /checkoutcorrelated: deploy 14:02, p95 +310ms→ summary posted to #engineeringFinds cloud waste
cost scan · weekly2 idle NAT gateways → removedb oversized for traffic → downsize→ added to cost reviewPrepares an infra change
request: "Redis cache for sessions"PR #88 · +42 -3 in infra/redis.tfpolicy check: passed→ ready for engineer review
Illustrative examples of the kind of work the agents do.
Automated
Read-only work
Cost scans, backup checks, alert triage and log summaries run on their own.
Human approval
Routine changes
AI drafts the pull request. An engineer reviews and approves it before it ships.
People only
Risky actions
Deleting data, access or DNS changes: people only, with your written OK.
Proof, not promises.
Day 1 to day 30: from hand-rolled deploys to auto-rollback
Releases
Before: Deployed and rolled back by hand
After: Pipeline with tests, health checks and auto-rollback
Backups
Before: Never restored
After: Backups set up, one restore test passed
Infrastructure
Before: Console edits nobody can trace
After: Infrastructure as code in your repo
Not live within 30 days? Month one is refunded.
Mohit Kumar
Founder and director, Bargainn Services Ltd
A UK company registered at Companies House (16497746), with the director's identity verified.
You get a named engineer who reviews every risky change and picks up when you call.
Check us on Companies HouseSecurity and access
- Everything runs in your own AWS account
- Read-only role by default
- Least-privilege access and managed secrets
- Risky actions need your written OK
Backup and disaster recovery
- Daily backups (point-in-time on Managed)
- Restore tests on a schedule, with proof sent to you
- Yearly disaster recovery drill on Managed
Incident procedure
- Health checks fail, release rolls back on its own
- A calm summary lands in your Slack
- Engineer investigates in business hours
- Fix ships as a reviewed pull request
Your monthly scorecard
Sample · illustrativeChanges shipped
7 merged
0 rolled back
Incidents handled
1
auto-rolled back
Last restore test
Passed
in 14 min
Security findings
2 closed
0 open critical
Cost review
3 savings
2 idle NAT gateways, 1 oversized database
Three clear starting points.
You pay AWS directly. Anything outside your plan is quoted before we start. Every plan begins with the £1,250 audit, credited if you sign within 30 days.
Foundation
Deployment pipelines, infrastructure baseline, monitoring
£1,299 / month
Month to month · onboarding £2,500Prod + staging, up to 3 services, 1 database
- Pipeline, health checks, auto-rollback
- Daily backups, quarterly restore test
- Monthly patching, secrets, SSL
- Uptime, error and log monitoring
- Critical issues within 1 business hour
- Quarterly cost review, monthly report
In-house equivalent: 1 DevOps engineer, about £75,000 a year
Start with the audit- More services
Managed
Ongoing maintenance, security, optimisation and agreed support
£2,199 / month
Month to month · onboarding £4,000Prod, staging and previews, up to 6 services, 2 data stores
- Everything in Foundation
- Preview environments, zero-downtime deploys
- Point-in-time restore, monthly restore test, yearly DR drill
- Weekly patching, urgent fixes within 48 hours, WAF
- Shared Slack channel with your engineer
- Monthly cost review and review call, quarterly architecture review
In-house equivalent: 1 senior engineer plus cover, about £89,000+ a year
Start with the audit Scale
Advanced reliability, platform engineering, demanding requirements
£3,500+ / month
Scoped after your audit
- Kubernetes (EKS) or multi-region
- Compliance-heavy workloads
- More services and environments
- Extended hours with a staffed rota
- Agreed response times in your contract
In-house equivalent: a platform team of 2 to 3, about £150,000 to £270,000 a year
Talk to us
Keel for early-stage startups
Foundation-level service for small teams already live with paying customers: deploy pipeline with rollback, tested backups, monitoring and monthly patching, in your own AWS account.
Includes a monthly check-in with your Keel account manager. Startup Programme: £699 a month for teams under 5, month to month. Places are awarded on merit.
Who it's for
- Pre-seed to Series A, team of fewer than 5
- Live in production with at least 1 paying customer
- Production on AWS, with code on GitHub or GitLab
- Connects with Slack, Trivy, SonarQube and Grafana
What changes the price
- Number of services
- Environments
- Data stores
- Workload complexity (EKS, multi-region)
- Compliance needs
- Support coverage
Add-ons
- Out-of-hours on-call cover£499/mo
- Mobile release add-on£499/mo
- Extra project work, always quoted first£150/hr
- Cost optimisation sprint£1,500
- Security questionnaire help£750 each
The questions buyers ask first.
What access to our AWS account do you need?
A read-only role by default. Changes only happen through your own pipeline, as reviewed pull requests. Deleting data, access or DNS changes are done by people only, with your written OK.
Who owns the cloud account and the code?
You do. Everything runs in your AWS account, you pay AWS directly, and code, Terraform and runbooks live in your repos from day one.
What happens when something breaks?
A failed release rolls back on its own. In business hours (Monday to Friday, 8am to 6pm UK), critical issues are answered within 1 business hour. Outside those hours, monitoring and auto-rollback keep watch and alerts go to your own on-call contact. Optional on-call cover is available on Foundation and Managed, and Scale includes a 24/7 human rota.
How long is the contract?
Month to month. Cancel any month. Start with a 4-week paid pilot. There is a one-off onboarding fee, and you can pay annually and save 10%.
What if we want to leave?
Leave any month, with everything. Because the code, infrastructure and runbooks are already in your repos and account, there is nothing to hand back.
Do you write app features or fix app bugs?
No. We run operations: releases, backups, infrastructure, security and cost. When we spot an app bug, we can raise it as a ticket in Jira or Linear on request.
Want this afternoon for your team?
20 minutes, no slides. We'll tell you honestly if Keel is a fit, and what we'd fix first.
- Free call, then a £1,250 audit if it's a fit
- Live within 30 days, or month one is refunded
- No lock-in: it all lives in your account